- This figure represents a 12.6% increase over the previous year.
The turnover of e-commerce in Spain increased by 12.6% year-on-year in the third quarter of 2024, reaching 24,558 million euros, according to the latest e-commerce data available on the CNMCData portal.
QUARTERLY EVOLUTION OF E-COMMERCE TURNOVER AND YEAR-ON-YEAR VARIATION (millions of euros and percentage)
Source: CNMC.
The sectors with the highest revenues were travel agencies and tour operators, accounting for 11.4% of total turnover; air transport, with 5.6%; and clothing, in third place, with 5.3%.
TOP TEN ACTIVITY BRANCHES WITH THE HIGHEST PERCENTAGE OF E-COMMERCE TURNOVER (Q3-24, percentage)
Source: CNMC.
Looking at the number of transactions, more than 442 million were recorded in the third quarter of 2024, a 14.9% increase. Land passenger transport led the ranking in terms of transactions (7.5%).
QUARTERLY EVOLUTION OF NUMBER OF E-COMMERCE TRANSACTIONS AND YEAR-ON-YEAR VARIATION (millions of transactions and percentage)
Source: CNMC.
In terms of geographic segmentation, 42.8% of revenues in the third quarter of 2024 were destined for Spain. The remaining 57.2% were purchases made in Spain from abroad.
E-COMMERCE TURNOVER GEOGRAPHIC SEGMENTATION (Q3-24, percentage)
Source: CNMC.
The net external balance (the difference between purchases from abroad to Spain and purchases from Spain to abroad) resulted in a deficit of 10,700 million euros.
In terms of number of transactions, 35.0% of transactions were destined for Spain, while 65.0% were international.
NUMBER OF E-COMMERCE TRANSACTIONS GEOGRAPHIC SEGMENTATION (Q3-24, percentage)
Source: CNMC.
The turnover of transactions originating in Spain and directed abroad was 14,047 million euros, a 16.2% increase compared to the previous year. 94.7% of purchases from Spain to abroad were made in EU-based businesses.
E-COMMERCE TURNOVER FROM SPAIN TO ABROAD BY GEOGRAPHIC AREAS (Q3-24, percentage)
Source: CNMC.
The activity branch with the highest turnover from Spain to abroad was related to travel agencies (10.0%).
On the other hand, transactions from abroad to Spain amounted to 3,347 million euros, an 8.0% increase compared to the previous year. 59.5% of purchases from abroad came from the EU.
DISTRIBUTION OF E-COMMERCE TURNOVER FROM ABROAD TO SPAIN BY GEOGRAPHIC AREAS (Q3-24, percentage)
Source: CNMC.
Furthermore, activity areas related to the tourism sector (including travel agencies, air transport, land transport, car rental, and hotels) accounted for 61.9% of purchases from abroad to Spain.
E-commerce revenues within Spain increased by 8.3% year-on-year to 7,164 million euros. The highest turnover within Spain was led by public administration, taxes, and social security (8.8%).