- WhatsApp was the preferred application for sending messages (93.8%) and making calls (69.2%).
- Eight out of ten Spaniards sent multiple online messages a day with their smartphone.
Almost three out of four Spaniards used the Internet daily according to the latest data from the CNMC Household Panel for the fourth quarter of 2024, which analyzes Internet usage and OTT services in Spain.
Social Networks
Instagram (54.3%) and TikTok (29.8%) were the social networks that grew the most in the last year, and became the first and third most used social networks among Spaniards. In contrast, the use of X/Twitter and Facebook continued to decline, although Facebook is the second most used social network.
Regularly Used Social Networks (Q4-2024, percentage of individuals)
Universe: Individuals who use the Internet at least weekly. Source: CNMC.
Online Messaging Services
WhatsApp (93.8%) remains the preferred online messaging application, well ahead of Instagram (25.6%) and Telegram (17.6%).
It also leads in online calls and video calls, with 69.2%, compared to options like Facetime or Instagram, which have a much lower share.
Regularly Used Online Messaging and Phone/Video Call Services (Q4-2024, percentage of individuals)
Universe: Individuals who use the Internet at least weekly. Source: CNMC.
And what do we use smartphones for?
According to the CNMC Household Panel, over 80% of Spaniards sent multiple messages a day with their smartphone, through apps like WhatsApp, Telegram, or Facebook Messenger.
Half of smartphone users used social networks and email multiple times a day, while three out of ten opted for video viewing apps.
Over 20% of Spaniards already listen to music online several times a day on their smartphones.
Frequency of Use of Some Services with Smartphone (Q4-2024, percentage of individuals)
Universe: Individuals with smartphones. Source: CNMC.
Methodology
These results are part of the CNMC Household Panel, a biannual survey of households and individuals. The CNMC aims to gather information directly from citizens through surveys and analysis of service bills. The study is multisectoral in nature and collects data related to the telecommunications, audiovisual, energy, postal, and transport markets, among others. The survey for this wave was conducted in the fourth quarter of 2024 and included 5,402 households and 9,139 individuals. This tool provides extensive and diverse information, allowing the CNMC to better understand consumers’ perspectives.